Illustrative cafeAda turns the connected account into a plain-English briefing and shows the source lines behind it.
Google Ads, watched and bounded.
Autonomy inside your approved boundary.
Google Ads today — your ads watched every week, with enabled actions on existing campaigns running autonomously inside approved action classes and caps; building or launching a new campaign, and anything outside that boundary, require your explicit approval.
Three-month minimum term, then 30 days' notice · Your ad account stays yours · Every action on the record
The Google Ads pilot has three clear boundaries
WEEKLY
Google Ads account review
CAPPED
obvious waste only, inside your limits
YOUR YES
building or launching a new campaign, or anything outside the boundary, waits for approval
Reading your campaign numbers…
Ask Ada anything…
Ada — your account manager
Ask Ada about your account.
Ada is your primary route into the team. She answers in plain English, shows her working, and brings you decisions instead of homework. Try her — click a question.
This is how the product
handles Google Ads today.
Any figures shown below are fictional sample data, not customer results or promises.
Approvals
Autonomy inside your approved boundary.
Enabled actions on existing campaigns may run autonomously inside approved action classes and caps. Building or launching a new campaign, and anything outside that boundary, require your explicit approval; the proposal shows what would change, why, the expected impact, the hard cap and the one-click undo.
- Hard cap: never exceeds $60/day unless you raise it
- Reversible any time — one click
- The reasoning attached — receipts, every time
Illustrative workflow only — not a client testimonial or measured result.
TRUST LOG — THIS WEEK
TODAYGGrace proposed raising the weekend brunch budget — waiting on your approval.
YESTERDAYGGrace recorded an obvious-waste fix made inside the set limits.sample entry
TUESDAYAAda attached the source lines for Grace to review.
MONDAYGA larger budget decision was queued with its cap and undo.
FRIDAYAAda sent the weekly account summary with source data attached.
Trust log
Every action, on the record.
A timestamped, human-readable log of everything your team did and why — written like an email from your agency, kept like an audit trail. The receipts an agency never shows you.
- Approved by you · recorded with the source and undo
- Who did what, in plain English — forever yours
Sample report
Every dollar, explained.
The report shows spend, changes and attributable outcomes from your own connected account. The sample animation uses fictional data and does not promise a result.
- Source data stays attached to every figure
- No performance result is claimed before your account is measured
● Your teamA full team with names,
A full team with names,
not a tool with tabs.
Ada fronts it; specialists join behind her as they're ready — hover over anyone and they'll introduce themselves. Your team works on your business only — nobody here is juggling fourteen other accounts, and you'll never have to manage any of them.
ONLINE NOW
Am I on budget?
AYour current spend and cap are shown here from the connected account.
AADA · SAYS HI
Hi, I'm Ada — your account manager and primary contact. I turn each Google Ads review into a plain-English briefing. Obvious waste can be fixed inside the limits you set; anything bigger comes to you with the reason, cap and undo.WORKING
GRACE NEEDS YOUR YES
Larger budget change · reason, cap and undo shown before approval
✓ ApproveNot now
GGRACE · SAYS HI
I'm Grace — I work inside your Google Ads. I review the search terms each week, fix obvious waste inside the limits you set, and bring building or launching a new campaign — or anything outside that boundary — to you for approval.JOINING SOON
Facebook
Instagram
AUDIENCE · LOCALS WITHIN 3KM
FacebookInstagramIllustrative workflow · no result implied
HHEDY · SAYS HI
I'm Hedy — Meta is my patch. When I join your team I'll run Facebook and Instagram end to end: building audiences from your best customers, testing creatives with Paula, and holding budgets under the same hard caps as Grace. Same boundary: enabled actions on existing campaigns may run autonomously inside approved action classes and caps; building or launching a new campaign, and anything outside that boundary, require your explicit approval.JOINING SOON
CONTENT CALENDAR · JULY
MONWinter menu launch
THULoyalty card offer
SATMeet-the-maker story
MMARSHALL · SAYS HI
Marshall here — content. I plan and write your posts, offers and seasonal campaigns around what's actually selling for you, in your voice — not an algorithm's. Everything lands in one calendar that Ada shows you before any of it goes out.JOINING SOON
YOUR BRAND KIT
✓Every pixel on brand
PPAULA · SAYS HI
I'm Paula — design. Ad images and blog visuals, in your brand — every one checked at its real size before you see it. I work hand-in-hand with Hedy and Marshall so the whole feed feels like one shop.JOINING SOON
HEADLINE TEST · WEEK 3
“Quality plumbing services”
“Blocked drain? Fixed today.”WINNER
HHELEN · SAYS HI
Helen — copy. Headlines, ad text, landing-page lines and offers, drafted in plain English for you to review. Any performance judgement comes from your connected account, not a promise on this page.JOINING SOON
TTIM · SAYS HI
I'm Tim — web. I build and tune the pages your ads land on: load speed, clear buttons and the path into your booking flow. Outcomes are measured from your own connected account.JOINING SOON
BOOKED VALUE · JULY
SOURCE DATA
connected data shown with its source
KKATHERINE · SAYS HI
Katherine — performance. I sit across everything the team does and measure it: spend, calls, bookings, booked value. I tell the team where the next dollar works hardest, catch drift before it costs you, and I'm where the numbers on your Results page come from.JOINING SOON
SEARCH INTENT · THIS WEEK
“function room hire fremantle”event intent
“cafe open late fremantle”hours intent
“best coffee near me”local intent
Illustrative workflow · no result implied
KKAREN · SAYS HI
I'm Karen — SEO. I read what people actually search for, audit your site and your local listings, and turn each gap into a brief. Every finding keeps its source attached, and nothing goes live without your yes.IntegrationsPlugged into everything
Plugged into everything
you already run on.
Your approved ads, calendar, books and booking-system connections are set up during the pilot. Availability depends on the tools you use.
…and more supported connections as they are enabled.
How the product works,
without invented results.
Fictional sample accounts, not client testimonials. No performance result is implied.
Illustrative cafe
Illustrative clinicGrace identifies obvious waste inside the limits already set and records what changed.
Illustrative floristA larger budget change arrives with the reason, cap and undo shown before approval.
Illustrative tradeThe owner sees one clear decision at a time while the account and history remain theirs.
Fair questions
Been burned by an agency? Ask away.
These are practical questions to ask before connecting an account or approving any marketing work.
Read the boundaries before you decide.No testimonial or performance claim is implied.
How is this different from hiring a marketing agency?+
Compare any provider on the same facts: who owns the ad account, who can change spend, and whether you can inspect the source and action record. Inhouse Marketing keeps your account in your name, brings bigger money decisions to you first, and logs the work where you can read it.
Do I keep ownership of my Google Ads account?+
Yes — full stop. It's your account, your data, your history. Your team works inside it with your permission. If you ever leave, everything stays exactly where it's always been: with you. No hostage websites, no starting from scratch.
Am I locked into a contract?+
Three-month minimum term, then 30 days' notice — and no exit clause buried on page nine. The work and its source record should be what earns your renewal, not paperwork you can't escape.
Can the team spend my money without me knowing?+
Enabled actions on existing campaigns may run autonomously inside approved action classes and caps. Building or launching a new campaign, and anything outside that boundary, require your explicit approval. Every proposal shows what would change, why, the expected impact, a hard cap, and a one-click undo. Say no and nothing happens. Say nothing and nothing happens.
What do the reports look like?+
Spend, recorded changes and attributable outcomes in plain English. No impressions, no "engagement", no vanity metrics — those are how agencies look busy without making you money. Every detail sits one tap deeper if you ever want it.
Who actually does the work on my account?+
The team you meet is the team you get — Ada and her specialists, on your business only. There's no handoff to a junior running fourteen accounts, because there's no junior and no handoff. That's the agency playbook this replaces.
What if the AI gets something wrong?+
Every change runs inside a hard cap you set, is logged in your trust log, and can be undone in one click. The team learns your business from every conversation and result — it doesn't run a generic playbook. And when something needs judgement, it comes to you as a question, not a surprise on your bill.
Give your business
a marketing team.
Fifteen minutes, live on your own numbers. Three-month minimum term, no pitch deck — we'll just show you where your ad spend is leaking.