CaféAda turns the connected account into a plain-English summary and shows the source lines behind it.
● Live today · your client lead
Meet Ada — the one you talk to.
Ada turns each weekly Google Ads review into a plain-English summary. Enabled existing-campaign actions may run autonomously inside the classes and caps you approve; new campaign builds, launches, and anything outside that boundary require your approval.
No account manager between you and the work · every answer shows its working
AONLINE NOW
Ada
your client lead
Three habits you'll notice
in week one.
Not features — habits. The small things that make owners stop dreading marketing conversations.
YOUR WEEK · IN MONEY
Account spendFROM SOURCE
Attributed outcomesIF AVAILABLE
InterpretationNO PROMISE
WEEKLY
GOOGLE ADS · REVIEW
SPEND FLAT · UNDER YOUR CAPJARGON · TRANSLATED
CPC
what one click costs you
ROAS
dollars back per dollar in
ADA · MEMORY
Tell her once.
Agencies made you re-explain your business every time the account manager changed. Ada remembers everything you tell her — and so does the whole team, because they all work from her notes. Mention it once in chat and it shapes every decision after it, this year and next.
- "Closed the first week of September" — ads pause themselves around it
- Preferences hold across the whole team — new specialists inherit her notes
- Nothing re-explained, ever — her memory is part of your account, on the record
WHAT IT MEANS FOR YOU
The "they never learnt our business" problem can't happen here. Knowing your business is the product — not a favour a good account manager might do you.
AADA'S BRIEFING QUEUE
Harbour Lane Café — what she handed out this morning
Read every search term from last week
GOOGLE ADS · WEEKLY
Draft the winter-menu captions
CONTENT · SEASONAL
Resize the soup promo for stories
DESIGN · CREATIVE
You brief nobody — Ada briefs everyone · every job lands with a named specialist
ADA · HER TEAM
You never brief a specialist. She does.
Behind Ada sit the specialists — Grace inside your Google Ads today, seven more joining as they're ready. When work needs doing, Ada writes the brief, hands it over, and checks the result before it ever reaches you. More teammates never means more meetings.
- One conversation — Ada stays your single point of contact
- Grace is live today; briefs queue for specialists before they join
- Every hand-off is on the record, same as everything else
WHAT IT MEANS FOR YOU
A full marketing department's output, one person's worth of conversation. You already have a business to run.
Ask her the hard ones.
Six practical questions to ask before connecting an account. Tap any of them; every answer below is an illustrative script, not a customer quote.
AONLINE NOW
Ada
answers in seconds, working shown
What I can't do.
"Anyone selling you marketing will tell you what they can do. Here's the list that matters more — the things I'm built to be unable to do." — Ada
RULE 01
Enabled existing-campaign actions can run inside approved classes and caps.
Enabled existing-campaign actions may run autonomously inside the classes and caps you approve — capped, dated, reversible. New campaign builds, launches, and anything outside that boundary require your approval. That's not a policy, it's how I'm built.
RULE 02
I can't raise my own caps.
Your budget ceilings are yours alone. If a campaign is flying and deserves more, I can only ask — the limit never moves without you.
RULE 03
I can't hold your accounts hostage.
Three-month minimum term, then 30 days' notice — no hostage accounts. Everything runs in your accounts with your permission; when you go, you keep it all: data, history, ad account.
RULE 04
I can't hide anything — or delete it.
Every action the team takes lands in your trust log, including the misses. I can't edit a single line of it — not even the embarrassing ones.
Fictional sample accounts,
not client results.
Café
PhysioGrace identifies obvious waste inside the limits already set and records what changed.
FloristEnabled existing-campaign actions run inside their approved classes and caps; new campaign builds, launches, and anything outside the boundary arrive with the reason, cap and undo before approval.
TradesThe owner sees one clear decision at a time while the account and history remain theirs.
ADA · NEW THIS MONTH
She keeps getting better.
Ada isn't finished software — she ships. Real improvements land most weeks, and they're the kind you notice in conversation: faster answers, sharper briefings, new jobs she can hand her team. Every one of them is on the record, like everything else.
- Product improvements can be applied without changing your ownership or approval boundaries
- No upgrade fees, no "premium tier" for the good bits
- The full history is public on the what's-new page
WHAT IT MEANS FOR YOU
Your agency got worse the longer you stayed — the senior team drifted off your account. Ada moves the other way: the longer you stay, the better she gets.
AADA · CHANGELOG
shipped recently — the kind you notice in conversation
JULY 2026
Replies stream in liveNEW
Answers appear as she writes them — no more blank bubble while she works.
Answers sized to the question
Quick asks get quick answers. The full working stays one "show me the detail" away.
She briefs Grace directly
Google Ads jobs go straight from your chat to the specialist — nothing lost in a relay.
JUNE 2026
Weekly Google Ads summaries
What was reviewed, what changed inside your limits, and what needs approval.
● Fair questions
The honest FAQ.
The questions people actually want to ask about Ada — answered without the spin.
Is Ada a real person?+
No — and we'd never pretend otherwise. Ada is an AI teammate, built and supervised by the humans at Inhouse Marketing in Perth. That's exactly why she can keep your account context together and never juggle your account against thirty others. Who's human and who's AI is always disclosed — here and everywhere else.
Do I still get a human?+
Yes. Humans build the team, supervise the work, and set the rules Ada can't break. Want to talk to one? There's a "talk to a human" path on every page and inside the product — no phone maze, no ticket queue.
What happens when Ada gets it wrong?+
She tells you — before you find out some other way. Every action is on the record and reversible. Enabled existing-campaign actions may run autonomously inside the classes and caps you approve; new campaign builds, launches, and anything outside that boundary require your approval. A miss becomes a note in her memory so it doesn't happen twice. Compare that with the agency version: a quiet month and a reframed report.
Can Ada spend my money?+
Enabled actions on existing campaigns may run autonomously inside the classes and caps you approve, with every change logged and undoable. New campaign builds, launches, and anything outside that boundary remain proposals until you approve them.
What does Ada actually know about my business?+
What you tell her, and what your connected accounts show — your ads, your bookings, your numbers. It's stored as your account's memory, visible to you, and it leaves with you if you go. She doesn't buy data about you or your customers.
Is my data used to train anything?+
Your data is used to run your marketing — that's it. It isn't sold, shared with other clients, or used to build someone else's model. The full detail lives on the trust page, in plain English.
Give your business
a marketing team.
Fifteen minutes, live on your own numbers — and yes, Ada will be there. Three-month minimum term, no pitch deck.