Illustrative cafeAda turns the connected account into a plain-English briefing and shows the source lines behind it.
● The platform
Everything your team does, where you can see it.
Google Ads today — your ads watched every week, with enabled actions on existing campaigns running autonomously inside approved action classes and caps; building or launching a new campaign, and anything outside that boundary, require your explicit approval.
Three-month minimum term, then 30 days' notice · Your ad account stays yours · Every action on the record
Five steps. Step three is yours.
An agency does all of this behind a curtain and mails you the invoice. Here, every step runs where you can read it — enabled actions on existing campaigns may run autonomously inside approved action classes and caps; building or launching a new campaign and anything outside that boundary require your approval.
01 · SEE
Your Google Ads account, reviewed every week.
Each week, Grace reviews the connected Google Ads account and Ada turns the findings into a plain-English summary with the source lines attached.
- The connected Google Ads account is reviewed every week
- Source data stays attached wherever attribution is available
- Jargon-free — the acronyms live one tap deeper, if you ever want them
WHAT IT MEANS FOR YOU
You open one screen with your coffee and know in ten seconds whether anything needs you. No spreadsheets, no guessing — and no finding out in a monthly PDF that something broke in week one.
02 · PROPOSE
New or out-of-bound work arrives as proposals, not surprises.
Enabled actions on existing campaigns may run autonomously inside approved action classes and caps. Building or launching a new campaign, or anything outside that boundary, becomes a proposal: what would change, why, the source data, the cap and the undo. Then it waits for your approval.
- Written in plain English, with the reasoning attached
- The reason and source data are shown before you decide
- The cap and the undo are shown before you decide, not after
WHAT IT MEANS FOR YOU
You make one clear decision at a time, on your phone, between customers — instead of discovering what an agency did when the bill arrives.
03 · YOU APPROVE — THE STEP THAT'S YOURS
New and out-of-bound work waits for your yes.
Every proposal waits in one place until you decide. Say yes — it goes ahead, inside the cap. Say no — nothing happens, and the team learns your taste so you see fewer proposals like it. Say nothing — nothing happens either; it quietly expires. This is the step agencies keep for themselves. Here, it's the one only you can take.
- One tap on your phone — decisions come to you, not the other way round
- Hard cap: never exceeds $60/day unless you raise it
- Every yes is reversible — one click, any time
WHAT IT MEANS FOR YOU
Total control without the workload. An agency asks for your trust. Your team asks for your yes when work is new or outside the approved boundary.
04 · EXECUTE
Every change stays recorded and reversible.
A change goes into your ad account — your account, your data, your history — inside the caps you set. Existing-campaign actions can run autonomously when their class is enabled; building or launching a new campaign and anything outside that boundary wait for your explicit approval. The record shows who did it, what changed, why, and the undo.
- Executed in your Google Ads account — never an agency's, never held hostage
- Timestamped in the trust log with the reasoning attached — forever yours
- One-click undo on every change
WHAT IT MEANS FOR YOU
No "we'll action that next week". Inside your approved boundary, changes can run as authorised; outside it, your approval is required — and if you ever leave, everything stays exactly where it's always been: with you.
05 · REPORT IN DOLLARS
The whole report is three numbers.
The report shows spend, changes and attributable outcomes from your own connected account. The interpretation comes with the chart: what worked, what didn't, what changes next.
- Source data attached wherever attribution is available
- A verdict every week — dated, on the record, no "always next month"
- Full detail one tap deeper for the day you're curious
WHAT IT MEANS FOR YOU
You can finally tell whether marketing is paying — without learning a single acronym. Validating the work stops being a skill you need and becomes something the product does for you.
↺ THE GOOGLE ADS REVIEW RUNS EVERY WEEK, ON THE RECORD
Run by a team.
Bound by your rules.
The loop doesn't run itself — specialists run it. And it doesn't run unbounded — it runs inside limits you set once and change any time.
THE TEAM
One person to talk to. Specialists behind her.
Ada is your account manager and primary contact. Behind her, each specialist does one job on your business only — Grace lives inside your Google Ads today, with Meta, content, design, copy, web and performance specialists joining as they're ready. You never brief them, chase them, or manage them. Ada does.
- Ask about the connected account — answers in plain English, working shown
- Nobody here is juggling fourteen other accounts
- Specialists join behind Ada as they launch — your price doesn't change mid-plan
WHAT IT MEANS FOR YOU
One conversation, one place, plain English. No account manager managing your expectations, no handoff to a junior you never met.
THE GUARDRAILS
Rules the team can't break.
Before the team touches anything, you set the limits: the daily cap, the monthly budget and the approved action classes. Building or launching a new campaign and anything outside that boundary always need your yes. They're not policies someone promises to follow — they're enforced by the platform at the moment of execution. When a busy Saturday sends clicks surging, spend stops exactly where you said. Every time.
- Daily and monthly caps — yours to set, yours to change
- Spend past your cap isn't a promise we make — it's a thing the platform can't do
- Every action logged and reversible, even the ones you approved
WHAT IT MEANS FOR YOU
You can hand over the work without handing over the keys. The worst case is capped, logged and reversible — which is what lets you actually switch off at night.
How the product works,
without invented results.
Fictional sample accounts, not client testimonials. No performance result is implied.
Illustrative cafe
Illustrative clinicGrace identifies obvious waste inside the limits already set and records what changed.
Illustrative floristA larger budget change arrives with the reason, cap and undo shown before approval.
Illustrative tradeThe owner sees one clear decision at a time while the account and history remain theirs.
Give your business
a marketing team.
Fifteen minutes, live on your own numbers. Three-month minimum term, no pitch deck — we'll just show you where your ad spend is leaking.